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David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Wednesday, December 06, 2006


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Listed below are links to weblogs that reference Peanut Butter Wisdom:

» Peanut butter and hedgehogs: Yahoo!'s troubles from Open (finds, minds, conversations)...
David Armano at Logic Emotion has a good commentary on the "peanut butter memo" from Yahoo! (the alleged admission bya senior vice president at the companythat it is spreading itself too thin): This part in particular really sticks with me. Pun [Read More]

» Peanut Butter Wisdom from Marketing & Strategy Innovation Blog
By: David Armano I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus... [Read More]


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