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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

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Sunday, December 17, 2006

TIME's Are a Changing...

TIME's Are a Changing...

CNN reports on TIME Magazine's person of the year. YOU. TIME has embraced the fact that millions upon millions of people are giving up their evenings watching primetime, and choosing to create, co-create, collaborate, share, and produce original content instead (gotta love the simply innovative cover which reflects your face).

So I guess it's official. This isn't a trend.

The most interesting thing about the brief report on CNN was that literally after showing the cover, they promoted their own version of "citzen journalism" called iReport--a feature on the news channel which solicits photos and stories from the masses and puts them on the air.

In essence it's as if they are saying. "Hey--we're a part of this whole thing too!". As a somewhat relevant aside, I took this picture with my phone and wrote the post on it as well, without touching a PC. All in under10 minutes. Yes, times have changed as TIME suggests.

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» Time's person of the year is YOU or me or any blogger from WebMetricsGuru
Over the last 24 hours Ive noticed it come up a couple of times - TIME Magazines person of the year is now .....YOU, or me, or any blogger / citizen marketer. This time, I picked up on it from... [Read More]

» It's Official - You Control the Information Age from b - s i d e
(* Source: David Feldt *) I'm not watching TV, I'm not reading traditional media, I'm posting something to a blog ... Time Magazine acknowledges how the World has changed and I read about it on several of my favorite... [Read More]

» get out and make something! from shared.root
In the age of Web 2.0, which is all about community and sharing, and social participation I am consistently disappointed that hardware producers are still making devices for web 1.0. The ubiquitous iPod is the poster child of this consumption vs. parti... [Read More]

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You know the old saying: "As soon as it's on the cover of Time magazine, that's proof positive that that trend has peaked."

Get ready to give up blogging!

Of course, the irony is that if this really were the case, then 'the people' not Time magazine, would hav e picked the person of the year, which they didn't.

A couple of months ago Business 2.0 also named "YOU" the most important business executive of the year. And I believe it was time that also named YouTube the invention of the year (over the hydrogen powered car and other world-changing technologies, which is a little kooky, but significant nonetheless.)

As the technology makes it easier and easier to share our thoughts (in words, in pictures and in video), the more and more "we" will matter. We are just at the beginning of this, only time will tell how far we are going to take this.

"YOU" ought to buy this 23 inch iMAC!

$20 says Warner produced television is being showcased on iTunes this week.

"Get ready to give up blogging!"

Well, it is a little silly to hear about this kind of stuff from TIME, but this isn't about blogging. It's about a much more significant fundamental shift in basic human behavior. TIME nominated this "Us" as "person of the year" because they almost didn't have a choice. The way many of us live has changed. TIME is reflecting this (no pun intended) to the mainstream.

It's official. The rules have changed.

what a good times to be around....

A.

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