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David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Tuesday, January 16, 2007


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» The Power of Influencers Online from Dan Blank: Publishing, Innovation and the Web
An interesting article on developing a dialogue with influencers online. Influencers [are] active, engaged members of local communities. Theyve always existed—opinion makers and opinion leaders. Whats different now? Today they ha... [Read More]

» Influencing Influencers from IF!
One of the holy grails of marketing is persuading influencers or mavens or whatever you wish to call them that your brand or product is good/cool/useful. Marketing Profs have put up a really good article called Five Ways to Develop a Dialogue with Key ... [Read More]


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