Saying More With Less
I didn't need to read anything else. In one word I understood exactly what it was saying. But even more meaningful was what it wasn't saying. I'm not an eco-activist by any stretch of the imagination, but I do think about the kind of world my boys will live in when I'm gone.
What if we used less words more often?
A single word. It didn't condemn me, or make me feel guilty or defensive. By not saying more it did.
What if we got back to basics and just said what we really meant--instead of using the right kinds of lingo and abbreviations?
What if we left more room for intepretation?
I'll stop here in the spirit of this message. Maybe I can find a way to inject this thinking into what I do for a living. If not, I can always apply it to life.

"Green," of course, IS the "right kind of lingo." Perhaps more amazing than how clearly the word announces its meaning, is how far it has come. Twenty or twenty five years ago its meaning would have been just as clear but completely different - money. What a transformation.
Posted by: Mark | Wednesday, January 31, 2007 at 09:20 PM
"Green," of course, IS the "right kind of lingo."
Mark, I don't know if I would classify the use of the word Green here as lingo. I think "eco-friendly" is lingo or "enviornmentally safe".
To me, the use of the word Green here is the equivilent of using an Icon or symbol except instead of being visual, its verbal.
To your point, "Green" has changed meaning over the years—an amazing tranformation indeed.
Posted by: DA | Wednesday, January 31, 2007 at 09:45 PM
I would have to agree DA; frequently, less is way, way more. I have a hard time adhering to it at times, but I do believe it.
Posted by: Tim Jackson | Wednesday, January 31, 2007 at 11:16 PM
It is amazing how much can be conveyed with just a single word.
For example, the same message, but from another angle, could have been portrayed by making the text of the word "green," red, and adding a questions mark. That simple change could make it appear more antagonistic. As it is, it comes as a gentle reminder.
Posted by: Tony D. Clark | Thursday, February 01, 2007 at 09:05 AM
Purple.
Posted by: Cam Beck | Thursday, February 01, 2007 at 10:11 AM
Tony, That's a really intersting perspective. Very true, it would change the meaning yet still be a powerful message.
Cam... Plaid.
top that.
Posted by: DA | Thursday, February 01, 2007 at 11:35 AM
Touché.
Posted by: Cam Beck | Thursday, February 01, 2007 at 12:53 PM
Person">http://grapplica.blogspot.com/2007/02/person-of-year.html">Person of the year
Posted by: grapplica | Friday, February 02, 2007 at 09:40 AM
And...
it's a campaign for Saturn.
Sorry for deflating it.
Posted by: Clay Parker Jones | Friday, February 02, 2007 at 07:52 PM
Thanks a lot Clay--geez what a buzzkill.
:)
Well it won't make me buy Saturn, but at least it got me thinking...
Posted by: DA | Friday, February 02, 2007 at 09:43 PM
I like this post it immediately reminded me of "The Elements of Style" by EB White. OMIT NEEDLESS WORDS....I use it daily in my work but more often than not forget!
Posted by: Stephen | Tuesday, February 13, 2007 at 08:01 PM