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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

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« L+E Links For 01.31.07 | Main | Creating Artifacts »

Wednesday, January 31, 2007

Saying More With Less

Less Words.  More Meaning.

I didn't need to read anything else. In one word I understood exactly what it was saying. But even more meaningful was what it wasn't saying. I'm not an eco-activist by any stretch of the imagination, but I do think about the kind of world my boys will live in when I'm gone.

What if we used less words more often?

A single word. It didn't condemn me, or make me feel guilty or defensive. By not saying more it did.

What if we got back to basics and just said what we really meant--instead of using the right kinds of lingo and abbreviations?

What if we left more room for intepretation?

I'll stop here in the spirit of this message. Maybe I can find a way to inject this thinking into what I do for a living. If not, I can always apply it to life.

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» When less really is more from Only Dead Fish Swim With The Water
David over at Logic Emotion has just posted on saying more with less which reminded me of a talk I once saw on the same subject by Marcus Child . He used an example of company mission statements and [Read More]

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"Green," of course, IS the "right kind of lingo." Perhaps more amazing than how clearly the word announces its meaning, is how far it has come. Twenty or twenty five years ago its meaning would have been just as clear but completely different - money. What a transformation.

"Green," of course, IS the "right kind of lingo."

Mark, I don't know if I would classify the use of the word Green here as lingo. I think "eco-friendly" is lingo or "enviornmentally safe".

To me, the use of the word Green here is the equivilent of using an Icon or symbol except instead of being visual, its verbal.

To your point, "Green" has changed meaning over the years—an amazing tranformation indeed.

I would have to agree DA; frequently, less is way, way more. I have a hard time adhering to it at times, but I do believe it.

It is amazing how much can be conveyed with just a single word.

For example, the same message, but from another angle, could have been portrayed by making the text of the word "green," red, and adding a questions mark. That simple change could make it appear more antagonistic. As it is, it comes as a gentle reminder.

Tony, That's a really intersting perspective. Very true, it would change the meaning yet still be a powerful message.

Cam... Plaid.

top that.

And...

it's a campaign for Saturn.

Sorry for deflating it.

Thanks a lot Clay--geez what a buzzkill.

:)

Well it won't make me buy Saturn, but at least it got me thinking...

I like this post it immediately reminded me of "The Elements of Style" by EB White. OMIT NEEDLESS WORDS....I use it daily in my work but more often than not forget!

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