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David Armano is VP of Experience Design with Critical Mass. This is his personal blog where he shares thoughts + opinions that are solely his own.  Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

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« Beyond Data | Main | Strength from "Weakness" »

Monday, February 26, 2007

A Graphic Designer's Road to Hell

Hell

Found this via Russell Davies.  It's the road to hell according to graphic design legend Milton Glaser.  Visually clever—but a little PC and maybe just a bit too serious.  Anyone else want to add to the list? 

Here's my vote for #13:
13. Designing a fake blog and working with frustrated copywriters who try desperately to sound "authentic" and "hip".

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Hi,

What do you mean by “PC”?

thx!

PC=Politically Correct. We can probably agree with everything on the list. it's kind of safe.

I still like it though.

If the legal profession had the same moral qualms as the creator of this chart suggests that designers have, then very few people would ever qualify to get an attorney.

13. Using your photoshop skills to enhance the muscle features of a male bodybuilder and taking away those unwanted blemishes. No matter where they are. Think about it.

Jonathan,

I'm thinking about it. And I think I've just been mentally scarred for life. :)

While I would be inclined to mostly agree with this list, I've done #9, and I say don't judge someone until you've walked a mile in their shoes. This was my first out of college job, so I was eager to take anything I could get. It was the only place offering a decent paycheck, and though I left because they were ultimately bankrupt, I can say this about their customers:

1. They knew they were buying a product not approved by the FDA, and therefore had no guarantee of results.

2. The product stated it worked in conjunction with proper diet and exercise, consult a doctor, etc. Which means even though the product probably didn't work, it gave these people motivation to exercise and those who did experienced visible results and felt good about themselves.

So really how different is selling this diet product to someone than marketing them a Gap t-shirt with an ad that ultimately says "buying this product will make you look hip and sexy" because it won't. At least the diet product motivated people to do something positive.

I found one photo search site. It can definitely help you. Here you can quickly find whatever you want with some great visual search tools.

Please check out http://xcavator.net/

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