"Inspiration. Where do ideas come from? Insights are the fuel of
inspiration. You don’t get ideas from sitting at your desk. Use the
world as a source of inspiration (not as a source of validation). It
starts with empathy and seeing things from other people’s viewpoints,
not yours. Aim to understand people on multiple levels: physically,
cognitively, emotionally, socially, and culturally."
~IDEO's Tim Brown from MXSF 2007