Buzz Buzz Buzz
A couple of good takes on the latest "Guerrilla/Word of Mouth Marketing" debacle. I have one thing to say about these kinds of gimmicks:
Was it a good experience?
For Boston? For consumers? For the client? For the agency?
Is Buzz worth it at all costs? In his post Seth says we won't see the last of this kind of thing. He's probably correct. On a personal note, I was in a Boston cab at the time this was going on and saw all of the police cars on full alert scrambling around town—it didn't seem like anyone was having a good experience that day.
Greg Verdino has a good take on You Tube in the current issue of OMMA—but you can get the full article complete with a visual off his blog.
Disambiguity's Leisa Reichelt will be on a panel discussing where IA fits into the design process. If you ask me—it is part of the design process (or at least needs to be).
Remember Friends of Gavin? Cam has published an update of the money that was raised. A total of $822.47 was collected. For an update on how Noel is doing, go here:
The "FOGroll" included:
The Viral Garden
Marketing Profs: Daily Fix
It Could Get Worse 2.0
Greg Verdino 2.0
Drew's Marketing Minute
Biz and Buzz