Look. The rules have changed. Anyone can blog. Anyone can have a voice. But having a voice and being heard are two different things. You have a blog—but is it "remarkable"? Is it breaking through the clutter? You want to take it to the next level. You want to break through. You want conversations to convert into relationships. You want to bring your business or brand closer to the people who matter.
SOBCon 07 is happening in Chicago on May 11-12 and I'm speaking at it. It's the brainchild of Successful Blogger Liz Strauss and a few of her friends. Here's how it's billed:
An evening and a day of community, strategy, and information about the art, technology, and science of relationship blogging for 250 experienced bloggers.
We will demonstrate to 250 bloggers how to take their existing blogs to the next level through interactive presentations on publishing, design and branding, tools, analytics, social networking, marketing, and coaching, from the perspectives of the blogger and the audience.
Attendees are bloggers with a serious intent to improve their blogs. Seating is limited to 250 sold seats, plus guests.
You'll learn the secrets of success from professionals who have made their blogs "remarkable". Liz Strauss has dubbed us the Brat Pack of the blogging world. We're not Seth, Scoble, Steve, Sierra, Searls or any other big time bloggers with an "S" in their name. OK, fine we do have Sansone, Strauss and Starbucker—cut me some slack will ya? :)
Point is, we made our own rules—and blogged by them. Here's who's speaking:
- Phil Gerbyshak, Make It Great! - Relationship Geek + Author
- Liz Strauss, Successful-Blog - SOB and BAD Blogger
- David Armano, Logic+Emotion
- Terry Starbucker, Ramblings from a Glass Half Full; Rodney Rumford, PodBlaze; Ben Yoskovitz, Instigator Blog
- Mike Sansone, Converstations & Iowa Marketing Bloggers
- Chris Cree of SuccessCREEations, Moderating - Blogging Tools Panel with Scott Rafer from MyBlogLog, Janice Myint from Technorati, and Diego Orjuela from Evoca
- Wendy Piersall, eMomsAtHome
Now here's where it gets pretty cool. On Friday night there will be an open mic and live performance by singer/songwriter Christine Kane and Rumor has it that Sansone is bringing the likes of Mike Wagner and Drew McLellen among others. I'll FINALLY get to meet some of you.
And here's a shout out to my friends in the Design & User Experience worlds who only go to AIGA and IA conferences. Get out of your sandbox and mix it up with people who don't do what you do. I come across plenty of design/UX blogs out there that seem "dead". No signs of life. Nada. Skip the AIGA event and try something different for a change. Find out how developing relationships both inside and outside your discipline can help amplify the contributions you make to your profession.
If we only talk to our peers, then it's like talking to ourselves. And talking to ourselves is a one way conversation.