"innovation and talent is coming from the edges. The means to try, the
means to invent, the means to fail and try again is available to anyone
with an internet connection and increasingly they are ones willing to
try new things."
Brands that surf culture have to choose their moment with exquisite
timing. If they are a moment too soon, they look like reckless "kooks"
way out ahead of the trend. "
"It’s fun to learn about (or visit) other galaxies on occasion though.
This is ideally what conferences are for: bringing ambassadors from
different galaxies together. But like any good tourist, you need a
strong stomach and an open mind. People you’ve heard rumors of turn out
to be different than you expected and the customs are, well, just weird."