"For me, design is a way to broaden my universe. I can weave
disparate concepts and ideas into my thought patterns and expand my way
of thinking. Design also presents an opportunity to broaden my being
through connections that emotionalize and bring life to inanimate
"The technologies which we are now taking for granted, with their open design and usable, mashable interfaces turn the conversations themselves into talking points. They allow us, as participants, to adapt and deploy them to our own ends ... they let us babble and boast, play and perform ... and they let us be serious and business like as the turns and twists of life demand."
"Experience planners look for ways to change and shape consumer mindset and behaviour
by seeking out the places where brands and people meet in the real
world (both online and offline), and igniting conversations to build
ongoing dialogues and relationships. Not only must they gain insight
into why consumers value particular brand attributes, but they must
understand when, where, and how consumers choose to interact with the
brand across different touch points."
"How a person comments -- do they ask questions, do they tell stories,
do they play devil's advocate? Do they add to the post by sharing or
illuminating? Answer those questions and you have a snapshot of a
person's brand. This, by the way, holds true on or off line. How you
engage says a lot about you."