Page views are dead.
Thought this might be a nice controversial way to start a quick post. I recently checked my feed stats. This is something I don't do on a regular basis, and I was pleasantly surprised to see that I am fast approaching the 2K mark of subscriptions to L+E's feed. This does not include the e-mail subscriptions—just the RSS feed as measured by Feedburner.
Couple of thoughts on this.
1. THANK YOU. I'm humbled that so many of you are willing to incorporate the content here in your daily routine.
2. Subscriptions = perceived value (in my opinion). I think that subscriptions are becoming an increasingly important "metric" to evaluate if you're doing something right.
3. The combination of subscriptions, comments, and other various rankings may become more important than page views as dialogue becomes increasingly significant to how brands relate to consumers.
4. There really isn't a sure-fire way to measure relationships, but subscriptions at least show a willingness to "commit". And relationships tend to be about commitment in some form.
5. The most important metric is the "are we having fun?" metric. :)
So, to point number 5, yes—I'm still having fun here and I hope you are too. For those of you who have decided that you liked what you saw here enough to stick around—thanks, I really take this to heart.
So what's becoming an increasingly important metric to you?
