The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Thursday, April 05, 2007

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Listed below are links to weblogs that reference Insights Fueling Ideas:

» Looking in the wrong place from brand new
David over at logic emotion points us to some research from Bain Co among 1200 global executives which points to 'new seriousness about consumer insight'. Here's some of the data: Nearly 6 in 10 executives are concerned that their products and [Read More]

» A Twizzler Is Not a Sprinkle and a Coupon Is Not Added Value from Success from the Nest
A mounds bar is not a sprinkle. A Twizzler is not a sprinkle. A jolly rancher is not a sprinkle sir. Perhaps in Shangri-la they are, but not here! ~ Apu Nahasapeemapetilon from The Simpsons Who do you like to do business wit... [Read More]

» Customer insight, CRM and innovation from Simon Wakeman
A Bain survey of top executives reports just over half of executives believe that insufficient consumer insight is hindering their performance, but insight is only part of the picture. ... [Read More]

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