Somebody forgot to send Alain Thys the memo that participation and adoption of Social Media isn't as compelling as we think. A few months ago, he created an amazing presentation which takes a comprehensive look at how our relationships with brands and each other is changing. Given the recent headlines, you should really check this out as a Ying to the Yang of the other reports. Alain has done an amazing job of blending stats with story. This is a wonderful presentation. Wish I could have seen it in person.