Thinking In Pictures

I'm sorry, but the people behind the one laptop per child display moments of brilliance.  I recently visited the site and was greeted by this visual.  I think it says a lot with very little.  And the nod to the Sugar OS which runs on the laptop is a no-brainer.  Here's a fun exercise for you.  Take your own brand and see if you can break it down into a simple statement.  Then use images to make it visual.  Print it out and hang it up next to your workspace and when you feel like you've lost your way—take a look at it to refresh your memory.  PS, this works for personal or "micro brands" too.