this is David's profile

The Fine Print

David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

E-mail | Twitter

View blog authority

GREATEST HITS

Why Blogging Matters

Geek 2.0

Compassionate Designers

User Experience Building Blocks

Incomplete Manifesto

Stones + Marketing

12 Consumer Values

DMV Experience

Your Creative Brand

Creativity The New Innovation

A Simple Philosophy

Not Staying in the Lines

MRI Experience

What's The Big Execution?

Drive Thru Marketing

Contagious Culture

Creativity + Genius

Blogsourcing

We Are Not Alone.  Life 2.0

What I Learned in D-School

Finding Beauty in the Ugly

Never Forget Where You Come From

Please Pass The Shampoo

Perspective

Are You Obsessed?

Business + Design

Got Juice? (Podcast with Jaffe)

Updated Manifesto

8 Degrees of Jakob Nielsen

Take a Deep Look INside

Human Hierarchy + Collaboration

HP is blogging. Why aren't YOU?

Ad Leaders Struggling

Delight = Brand + Experience

Quiet Celebrations

Interview With a Barbarian

Working Class Blogger

I Love My Citi

Experience Map

Visualizing Social Media Network

Interaction Design Made Simple

Customer Logic + Emotion

T-Shaped Creativity

Influence Ripples

In Around, Outside The Sandbox

Holy Trinity of Experience Design

Sharing Ideas

The 4C's of Blogging

Brand Love

People Who Need Lables.

Creativity 2.E

Power Consumer is the New PC

Visualizing The Tipping Point

People Respond: The New PR

Navigators, Explorers...

Silos + Overlaps

Brand Affinity

Q+A with Roger von Oech

B.S.P.



« Creating Compassionate Designers | Main | Live Twittering IIT's Strategy '07 »

Wednesday, May 16, 2007

Breaking Up With Advertising



I'm not sure what else to say except get the heck out of your RSS feed and watch this video.  Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer.  It's also funny as heck.  Please watch, you'll be glad you did.

Interestingly enough, the creator of this video and site works for Microsoft—who incidentally just got a whole lot cooler in my book.  :) 

But wait—there's more.  Apparently this whole thing was inspired by "It's the Conversation Economy Stupid".  Even cooler.  My favorite quote?

"Let's just hug".

Update:  Here's A little more background on the effort behind the video series and blog.

"Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients - to question themselves and the way they communicate with their target groups. In this blog, I will keep you posted about the making of the campaign. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “their are no rules!”

 

Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me"

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfa9853ef00d8351b979553ef

Listed below are links to weblogs that reference Breaking Up With Advertising:

» The Breakup Between Consumers and Advertising from B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary
The Break UpUploaded by geertdesager Interestingly, the creator of the video is a marketing manager for Microsoft. He says it's a commercial for Microsoft's Digital Advertising Solutions. Very cool. Go figure. via David Armano... [Read More]

» Jilted from FilmPlug
Ooph. So true. Said so well. Thank you, David Armano. The Break UpUploaded by geertdesager... [Read More]

» Breaking Up With Advertising from Marketing & Strategy Innovation Blog
by: David ArmanoIm not sure what else to say except get the heck out of your RSS feed and watch this video. Or for your convenience, you can go here, where there is a blog dedicated to The Break Up... [Read More]

» Advertising: is it really all so bad? from livingbrands
Thanks to David for pointing out this rather entertaining film on the issues facing advertising today But fun as it is, I would just make a couple of points... as someone working in what is still quaintly called an ad [Read More]

» A Glimmer of Hope in Microsofts Marketing? from SuccessCREEations by Chris Cree
I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics. In his Breaking Up With Advertising post, Davi... [Read More]

» See How Interruption Marketing Is Turning Away Your Customers from Dawud Miracle @ dmiracle.com
Continuing with what now appears to be my David Armano Appreciate Week, I found this great video on his site yesterday and I couldnt pass up sharing it with you. Take a look (if you cant see the video in your feed - get to my site and giv... [Read More]

» Want to See How Viral Marketing and Social Media Works? from SCOUT - Corporate Blogging
I just came across The Break Up viral video ad skit, by way of Doug Karr at The Marketing Technology Blog. I think this video, the story it tells, and how it is now being told, and distribued is a... [Read More]

» The Break Up - by Microsoft from Steve Jay's Digital Marketing Blog
Great ad on the changing consumer and the demise of the 30 second spot. Love his trigger action on 'voucher' 'redemption' The Break UpUploaded by geertdesagerVia Joseph Jaffe, via Logic Emotion [Read More]

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

My favourite line is "I know everything about you. You're 28 to 34"

You rock, Armano. This is fantastic. I love the look on the advertiser's face when she says "You're not doing a radio commerical."

Scott, be sure to share this one. Too good to keep to ourselves... ;)

This is absolute greatness. So, when does Microsoft come out against the release of this video, and fire the person responsible?

Don't know Paul. I'm still waiting for all of the Ad peeps to weigh in and say what a horrible video this is. Poor lighting, bad script, terrible concept.

Maybe they should have used a storyboard?

I watched this about 5 times already. I think it's good for a chuckle and quite accurate.

Advermarketing. Gotta love it. :)

This is awesome. I wonder how much the internet, and it's role in personal empowerment (and instant gratification) have to do with this stuff.

Jason Alba
CEO - http://www.JibberJobber.com

Brilliant. "You're saying you love me... but you're not *behaving* like you love me...."

Oh brother I just love this...

Nice find, DA!

I already saw some bitchy comments on bringtheloveback.com. I sometimes feel that wathever Microsoft is doing, there will be a bunch of people to tell how arrogant we are. C'mon, give us some love :)

Philippe

Good point about Microsoft. They have an uphill battle. For me, personally, I don't care if WalMart hired someone to produce this. It's pretty good stuff. :)

Interesting find David. Thanks. But, why not comment on how difficult it is to find the code and embed the video. That's WAY more insightful.

Tom. I agree!

I left a comment somewhere to one of the producers about this. The daily motion experience was HORRIBLE. I wasted 15 minutes and finally grabbed the source code the old fashion way!

Ugh.

It was bad. People forget that You Tube rocks because it's both USEFUL and EASY.

Glad you like it and of course glad that the dialogue is really happening... I only hope some advertisers will join the conversation ;-)

And I agree, Dailymotion isn't the easiest choice...I'll share on other major video sharing sites soon.

Geert

Nice one David! I'll be sure to share this. I'm a big fan of the "I know everything about you" line too.

LOVED that. "We don't talk anymore" - brilliant!

Thanks for this. I'm going to share this one. Good to see from Microsoft.

Great video. I saw lots of parallels for the online job market. Change their t-shirts to "company" and "candidate" ... hmmm ...

Microsoft beginning to understand that we are all people and not just numbers and statistics to be manipulated? Oh, how I hope it's true!

I can't wait for the sequel! Does advertising finally get the message? How do they win the consumer's love back? Do they just fade away and get replaced????

Great find, David!

Freeing the video from Dailymotion.
feel free to download it on Google Video - http://video.google.com/videoplay?docid=-6820947761964666270
or youtube - http://www.youtube.com/watch?v=RZDXfB0Rd4Q
or on viddler - http://www.viddler.com/explore/theafter/videos/1/
Enjoy

I loved this video, David. Thanks for bringing it to my attention. I'm finishing a post right now to share it with my readers.

The bottom line for me is that we're heading for an economy based on relationship and, as you said, conversation. It's inevitable. It's happening already. And we bloggers seem to be at the forefront.

I used to work at Microsoft. Only today I was thinking how they're kind of losing their way. Then I saw this. Very Apple, dare I say it! I know there are pearls of let's say 'out of the box' wisdom in that company. Perhaps this video reflects the fact that these people are being given a chance to be creative and challenge 'the way things have always be done'. I really wish them a lot of luck. It's a struggle in such a big company with a lot of senior old timers who struggle to look to the future to create new 'Purple Cows' (Seth G). The 'Purple Cow' days of Windows are over.

Yep, this is classic.

This is something I can show to my wife, and she'll get it immediately. (If I had a grandmother, I'd show it to her, too...)

In fact, once I show it to my wife, then in the middle of our next spat, I can just look up and say, "Coupons!"

That's weird. There's a comment above that is apparently mine from last may, I remember seeing this video but I distinctly remember commenting about how the Tom Cruise look-alike guy was so perfectly cheezy, not anything about the code. I don't think I actually made that comment... is there any way to delete it?

Sure thing Paula. I deleted the comment.

lol "I know everything about you" priceless

That was pretty sweet

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment


View + download presentation (PDF)
Contact me about speaking

Picture 583
The Collective Is The Focus Group
 Download Whitepaper (PDF)

AddThis Feed Button

TwitterCounter for @armano

Twitter Updates

    follow me on Twitter

    People, Places + Events

    Speaking At:
    Conversational Marketing Summit
    SXSW 09
    Marketing 2.0, Paris
    WOMMA 2008
    Forrester Consumer Forum 08
    IDEA 2008
    O'Reilly Web 2.0 Expo
    Chicago New Media Summit
    The Conference Board
    Ad Age Digital Marketing
    MIX 08
    Interaction 08
    UI 12
    CanUX

    In The News

    Adweek Spotlight
    Conversation Economy
    Conversation Architects
    IN Blogs
    Best of 2006
    Overnight Success
    A Blog's Eye View

    Video Clips

    MIX 08
    Interaction 08
    Forrester 2007 Forum
    Chicago Office
    Road To Dell
    Chat with Ze Frank
    Blog's Eye View

    CM Links

    Experience Matters
    Always in Beta
    Beta Reel

     

    Practitioners

    As Seen on Marketing Profs

    L+E Links

      Pics + Flicks


      www.flickr.com
      This is a Flickr badge showing public photos and videos from armanz. Make your own badge here.