SOBCon '07 is this Saturday! I'm putting the finishing touches on my presentation. Here's what you can expect. I talk a bit about the need for blogs to be unique—to take on the attributes of desirable brands. Since the audience is almost exclusively composed of individuals who actively blog, I focus on the WHAT and WHY. Specifically, what worked for me and why. I go into the 4 C's of blogging in detail and provide some personal examples. I also talk about using design to create not just a blog—but an engaging blog experience that is as unique as you are.
If there is a theme in my presentation it's this:
Anyone can blog. Anyone can call themselves a blogger. Blogging is a commodity. Heck, there are how many millions of blogs out there? But how many get noticed? How many are fortunate enough to have passionate communities which sprout around them? How many make an impact?
I guess I could have done lots of theoretical research to support my POV, but in the end—I'm choosing to talk about what I know best. And since I've had a lot of good fortune enabled through personal publishing—it's seems only right that I share what I know.
Hope to see you there—it should be fun.