"We have to recognize that the practice of experience design is miscellaneous.
Unfortunately, standard thought around design work is rooted in a typical, and, I would argue, retrograde, notion of what a practice and/or discipline is. Most organizations are stuck in classic mid-19th to 20th century thinking, borne of a manufacturing economy, where optimization arose when people were as interchangeable as the parts of the machines they built.
21st century work is going to have to be much more synthetic, mixed-up, and uncertain, largely because of the forces that Weinberger points to in his book.
I think it’s a key reason why experience designers have had such a hard time defining their work. It escapes definition.
And you know what, that’s a good sign."