Top 25 Marketing Blogs
Mack Collier over at The Viral Garden has updated his famous list of Marketing focused blogs to reflect Technorati rank vs. Alexa. Non-geek translation: the blogs are ranked by the number of sites that link back to them. Here's how it looks:
1 - Creating Passionate Users - 8,460
2 - Seth's Blog - 8,452
3 - Gaping Void - 3,728
4 - Logic + Emotion - 1,406
5 - Daily Fix - 947
6 - Converstations - 914
7 - Drew's Marketing Minute - 800
8 - The Viral Garden - 742
9 - Jaffe Juice - 736
10 - Church of the Customer - 710
11 - Diva Marketing - 706
12 - Duct Tape Marketing - 701
13 - Servant of Chaos - 671
14 - What's Next - 666
15 - Influential Interactive Marketing - 651
16 - Hee-Haw Marketing - 648
17 - Brand Autopsy - 618
18 - Community Guy - 571
19 - Flooring the Customer - 563
20 - CrapHammer - 560
21 - Customers Rock! - 547
22 - Shotgun Marketing - 534
23 - Coolzor - 532
24 - CK's Blog - 525
25 - Tell Ten Friends - 521
Interesting. Kathy Sierra's blog squeeks past Seth even though her blog has been inactive and is most likely done. The Long Tail in action? A blog, site can cease to exist—but it's shelf life goes on even after it becomes inactive. This will probably change over time as Technorati updates but interesting nevertheless. What do you think of the list?
Oh BTW, don't read into BL Ochman's rank (666) she may be tough—but she's no prince of darkness. :)
BL did participate in the Nikon test. I think if you ask the Strumpette she may see that ranking as another sign. I guess we can expect another scathing post tomorrow. :)
Posted by: Roger Anderson | Thursday, May 31, 2007 at 03:01 AM
Congrats on your high ranking too, David - well deserved. One particularly interesting element for me is identifying a variety in those inbound links. For example, my SMO post probably accounts for more than 100 of my links. I suspect that Mack's Top 25 list accounts for a big percentage of his links as well. How should we value that versus another blog that may have steadily earned it's links without one "megapost" or feature? It's something that got a lot of attention around the time of the whole 2000 blogger list debacle as well. Would be interested in hearing your thoughts on this.
Posted by: Rohit | Thursday, May 31, 2007 at 06:48 AM
The links back to my blogs (split URLs) total 638 [458 with domain URL and 180 with Typepad URL]. Technorati never responded to my requests to resolve the split.
Posted by: Valeria Maltoni | Thursday, May 31, 2007 at 08:21 AM
Valeria,
My numbers are split as well. I think Mack went with the higher of the two. I've never figured out if the numbers are supposed to be added, or if you just go with the root url. That's what I do (go with the root url).
Posted by: DA | Thursday, May 31, 2007 at 08:56 AM
Valeria brings up a good point for anyone tracking T-rati rankings who has a Typepad account. For Diva Marketing, T-rati is tracking 3 unique urls: 702 links, 557 links and 529 links. I don't know if there is any duplication but would be curious to know what a combined ranking of all links would fall out at. Technorati never responded to my inquiry either.
Posted by: Toby | Thursday, May 31, 2007 at 08:59 AM
Toby,
Let me know if you get clarification. From my perspective, it looks like duplication because the root URL will often times reflect other posts (seems to make sense to go with the root). Then again, I'm not a techie so I don't know this for sure.
Anyone else have a thought on this?
Posted by: DA | Thursday, May 31, 2007 at 09:01 AM
Thanks David. Will keep you posted.
Posted by: Toby | Thursday, May 31, 2007 at 09:21 AM
Isn't there an easy way to hack the .htaccess file so ALL the links get dumped to the same url? (www.) will redirect straight to the (http://) - thereby forcing people to link to the one you want.
It's not that difficult - many blog templates (SEO friendly) do that already.
Posted by: Ike | Thursday, May 31, 2007 at 11:46 AM
This is quite silly, many blogs are counted twice and a juiced by splogs.
I've lost more respect for this badge of mainstreamness.
Posted by: David | Thursday, May 31, 2007 at 12:14 PM
David,
How would you measure the popularity of a blog?
Posted by: DA | Thursday, May 31, 2007 at 12:21 PM
Actually, the links to specific posts (and from your blogroll, BTW) are Typepad account; the links to my blog are usually with the root (domain URL). I know they are unique -- and separate -- because I track both diligently to have conversations with people who link to me.
And it would make sense for Toby who has a long history as self-publisher, to have many more links.
Posted by: Valeria Maltoni | Thursday, May 31, 2007 at 01:06 PM
Valeria,
Technorati has mine split in a similar fashion as yours. Let me know if you hear back from them, I'd be curious to see if they combine them.
Posted by: DA | Thursday, May 31, 2007 at 01:17 PM
Lists like these always make me wish I'd picked a different domain name. Because even though my blog is for work at home parents, 70% of my content is marketing focused. :(
Posted by: Wendy Piersall | Thursday, May 31, 2007 at 10:30 PM
Wendy - just luck that when I went to buy the domain diva marketing it was gone; so I added the word blog. Diva "marketing blog" is one of the reasons why the site comes up so high in the Google rankings.
Posted by: Toby | Friday, June 01, 2007 at 01:51 PM
And my chances of overtaking Seth are... ummm... Zero.
Probably less than zero. My blog is morphing more and more personal these days...
Nice to finally see some ad guys getting Web 2.0. You and Russell Davies are two people who immediately come to mind...
Posted by: hugh macleod | Sunday, June 03, 2007 at 10:45 AM
Thanks for pointing out that I'm no prince of darkness David. You know I'd do the same for you if your Alexa rank was 666. :>)
Posted by: B.L. Ochman | Wednesday, June 06, 2007 at 11:25 PM