Tastes Like Chicken
Someone in the Critical Mass office had one of these bags displayed on their desk and thanks to Brand Autopsy, now I know what it is.
Not a bad idea—let the consumer decide what the chips taste
like. Design the packaging so it stands out and makes you notice. Innovation comes in all
shapes, sizes (and flavors too).
Crayon vs. Digitas?
Jaffe consolidates the press response to Verdino's departure, and adds his 2 cents.
"I don't think Digitas and crayon are evenly remotely in the same business. crayon is not in the media, advertising or direct marketing space. Digitas is not in the conversational space. Blogs, podcasts and virtual worlds are not Digitas' primary focus and putting 30-second American Express spots on Yahoo! is not our core competency or interest."
Ning, Meta Networks and Multiplicity
Grant McCracken provides food for thought on the topic of social networks and how they connect, intersect and can even be consolidated via services such as Ning.
"Ning is a kind of network of networks (a meta-network, I guess you'd say). You sign up, invite your friends to join you in Ning-space, and then as you join other networks, some of them will link up there was well. In a sense, the Ning meta-network works on a respiratory model. You exhale old friends into each of your new networks, and you inhale new friends therefrom into your Ning network."
