You probably remember Agency.com's "Subway Pitch". One of the creative minds behind the effort, Tom Ajello has recently gone over to agency Poke NY. This screen grab is from one of Tom's latest experiments. It's a Web Cam/Chat combination that feeds directly into Poke's NY office. That's me in the bottom right hand corner on my video cam.
Here's the thing. We had a conversation. It was informal and interestingly enough—quite natural. I popped in and once the camera got working we chatted a bit, talked about what was working with the site and what wasn't. We congratulated each other on the new gigs and I chatted up "Noodle" and some other folks. And you can see photos here.
Ajello says that the Poke cam has generated interest from candidates in the talent pool. I'm not surprised. It's both creative and transparent and provides an insight into what makes Poke tick. And as everyone in that industry knows, good talent is harder to come by than clients these days.
Last thought. The sign behind the couch says this:
"Don't Give Up"
Given the Subway pitch experiment—this seems both appropriate and relevant. Kudos to the folks at Polk. And hat tip to Eric at agency.com Chicago for the heads up.