Several months ago I gave this presentation via a Marketing Profs Webinar in an attempt to connect
the dots between social media and the customer experience. As Dell has
been enjoying a good deal of positive press—and
we've seen Twitter continue and evolve, I thought it might be a good
idea to re-post the deck. Also, what's the latest news on Bud TV? How about USA Today?
Is social media really starting to influence how consumers behave? The mainstream media seems to think so—do you?
Note: The above presentation was produced prior to my hire at Critical Mass. Dell is currently a Critical Mass client.
Update: Mack has just done a Company Blog Checkup on Direct2Dell.