Thought of the Day

"Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad agency. But if you are in the authenticity and integrity business then you have to think design. If you are in the co-creation business today—and you’d better be in this age of social networking—then you have to think of design."
~Bruce Nussbaum, BusinessWeek 

Comments

[Valeria Maltoni]

I always thought of my work as design of conversations among people where ideas can be seeded to come to life. You're on fire this month, David. I am loving your analogies and choices here.

[Matthew Wright]

Fantastic point about advertising vs design... Some customers aren't aware of this subtle difference, and so work with ad agencies who neither understand nor care about what the customer really needs. They're often interested just in doing what they do well - issuing a 'chat up line', as opposed to 'having a meaningful conversation'...