"In order to be able to connect to "uploaders", we need to recognise (or
test the hypothesis), that most of them are narcissistic creatures
searching online for fame. Therefore, any brand activity should appeal
to this trait, vigorously massaging their egos and making them look
good or famous in return for brand advocacy. Why do you think Mac users
are such ardent advocates? Because they think that owning a Mac puts
them somewhat above the rest, making life very easy for marketers..."