Critical Mass will be sponsoring this year's Forrester Consumer Forum in Chicago and it should be interesting. Here's a snippet from how the two day event is billed:
"Fueled by cheap devices and pervasive access, individuals are increasingly taking cues from one another rather than from institutions — a phenomenon that creates chaos for traditional brands, sellers, and media outlets. Evidence of this new social structure is everywhere; for example, only 53% of consumers in 2006 believed that ads were a good way to learn about new products, down from 78% in 2002. At the same time, consumers are increasingly seeking each other out for information — 31% of online consumers buy or sell products online from and to other consumers, 26% contribute to discussion boards or submit product ratings, and 11% publish their own blogs or personal journals."
We've got a few things planned which I'll be talking about more as we move closer to the the October date. In the meantime, feel free to subscribe to our Twitter feed. Starting today—I will be sending updates and links there that fit into the theme of "winning in a world transformed by social technologies", and when the event is in progress—I will be live-Twittering from my trusty Sidekick.
Hope to see you there—but if you can't make it in person, stay tuned...