The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Saturday, August 04, 2007


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» Sturgis, online from Useful Lunacy
Massive props to my old colleagues Sean Scott and Mike Haeg (and Linda Birkenstock and Katia Holmes) for not only having this idea but also for making it happen. To wit: Three IAB banners streaming live video (10 am - [Read More]

» Harley-Davidson Provides a Window into Sturgis from Convergence Culture Consortium (C3@MIT)
For those who are interested in the mixing of brand planning and content distribution, brand exemplar Harley-Davidson shows once again how to make open content a meaningful part of the brand experience and to engage proselytism in the process. It... [Read More]


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