I have never taken a class in advertising or copywriting. I've never produced a 30 second spot. I've never worked on a print campaign. I'm probably not qualified to comment on this ad or the state of traditional advertising.
But I'm going to do it anyway.
As predicted by some—advertising has been reduced to the equivalent of pulling it's pants down and slapping you in the face with it's private parts. I'm sorry that I'm being so graphic—and I don't even like including this clip on my blog. No I'm not the target audience for the ad, my guess is that the target is 17+ year old men.
Apparently Hardee's isn't running the ad anymore on TV, but thanks to the Long Tail and advertising's insatiable appetite for buzz, we can stil bask in the glory of this masterpiece on YouTube. Interestingly enough, the version of the spot that I saw on TV included the Hardee's logo at the end, not Carl's Jr. Either way, it's a mess.
But like I said, I'm not the target audience here. So, to the young fast food eating men out in the world—does this speak to you? To quote my personal hero, General Maximus Decimus Meridius, "Are you not entertained"?