AND ITS MICROBLOGGING ILK.
"What could be more annoying and less useful than a site where thousands of people are given 140 characters to shout out about what they're doing at every moment of the day? The amazing thing is that enough people out there think this mindless stream of ephemera ("I'm eating a tangerine," "I'm waiting for a plane," "I want a Big Mac") is interesting enough to serve as the basis for a viable advertising platform."
Mark Simon, Advertising Age: The 10 Most Asinine Trends And Why You Should Avoid Them
No Mark, you've missed the point. We don't think it's a viable advertising platform—we think "microblogging" is a viable communications/conversation platform. The media seems to think so too—and so do a few brands. Call us crazy. Oh wait—you already did.
Wonder what your answers would be to these 10 questions?