Fuzzy People, Marketing's Perfect Storm, + Hard Rock
Update: I just saw Bernard's slides and they ROCK.
Microsoft's User Experience Evangelist Chris Bernard and myself are teaming up tonight for a complimentary event at Chicago's Hard Rock Hotel. I've added some new slides at the end of my Fuzzy Tail preso and am ready to go. Here's how we've billed the event which is part of CM's "Spark Sessions:
Chris Bernard — User Experience Evangelist, Microsoft
"Marketing's Perfect Storm" — Technology, media and the user experience are on a collision course. Could this be marketing's perfect storm?
David Armano — Logic+Emotion blogger and VP Experience Design, Critical Mass
"Fuzzytail" — Collaboration 2.0 is messy business. We must define ourselves and what we do more broadly. It's about going from left brain to right brain and ending up on "light brain".
If you are in Chicago tonight, you can still register here and stop by. Who knows, maybe with a few cocktails, Chris will address the Microsoft/Facebook buyout rumor? ;-)
David - great slideshow. Wish I could hear the talk.
Question - I'm interested to know where you think strategic thinking fits into the equation (on slide 11)?
To take a page out of Roger Martin's playbook (www.rotman.utoronto.ca/rogermartin/The%20Art%20of%20Integrative%20Thinking.pdf), it might not be the "right brainers" that will rule the future, but the "integrative thinkers".
Thoughts?
Posted by: steve cunningham | Monday, September 24, 2007 at 06:57 PM
Steve, to be honest I couldn't fit every title I could think of in that slide. However I think it's everyone's job to be more "strategic"
And I agree with Martin's playbook. "integrative thinking" is more complete than "right brain" thinking.
Posted by: DA | Monday, September 24, 2007 at 11:36 PM
I hope not to sound like one of Apple's fanatics, but does Microsoft have a user experience evangelist? Is that really true? 'Cause either nobody's listening to him, or he's working on some really small and obscure project that nobody has ever heard of or used...
Posted by: Alex Rosu | Monday, September 24, 2007 at 11:39 PM
The clarity discussion like this enable will fuel the marketability of those in the "fuzzy" world profoundly. Thank You.
Posted by: Jon King | Tuesday, September 25, 2007 at 08:18 AM
It was great seeing you last night, this is all about change management and reinvention.
Not everyone has worked in a culture that encouraged that before, fortunately I have and I look forward to the challenges ahead!
Posted by: David Dalka | Tuesday, September 25, 2007 at 08:53 AM
DA -
Great talk. Great turnout! Congrats to you and Critical Mass for getting people there.
So...something really shocked the hell out of me at the talk. I felt like there were a lot of young-ish people in the room, and it was definitely a crowd of advertising/marketing people, but seriously, how many people:
1. Didn't raise their hand to say they knew what the Long Tail was?
2. Didn't actively read blogs, let alone actually starting one?
3. Didn't know what Twitter was?
4. Hadn't seen that "Marketer/Customer Date/Breakup" movie that Bernard showed?
Either people were shy with putting their hands up or we have a serious information gap going on here. All the more reason why the subject matter needs to be discussed. Thanks for the presentation. We needed it.
Posted by: Clay Parker Jones | Tuesday, September 25, 2007 at 09:56 AM
The slides rock! Sharing with my team now... Now I have a reasonable explanation for why my cat's fur seems to be on every outfit I own!
Posted by: Lauren Vargas | Tuesday, September 25, 2007 at 09:57 AM
Found this article today in the Globe and Mail:
"Execs stumble in new media world"
(http://www.theglobeandmail.com/servlet/story/RTGAM.20070927.wgtstumble0927/BNStory/Technology/?page=rss&id=RTGAM.20070927.wgtstumble0927)
It covers similar themes you mentioned during the Q&A. Did you and the reporter meet up to discuss this topic? Or just happenstance?
Posted by: Rob Strickler | Thursday, September 27, 2007 at 04:34 PM