This blog of the day comes at a good time. With BusinessWeek's listing of the top design schools (yes, both Pratt + IIT's Institute of Design both made the cut)—Jon Cambell's brand spankin' new blog and and his fairly new status as a design student provide the perfect opportunity to get an insight into what this whole design/business thing is all about.
Though still new, Campbell on Branding + Innovation provides a student's eye view on topics such as "down and dirty prototyping", Twitter as a research tool, and he laments over the reactions he got when going public with his news to leave Harley-Davidson in the pursuit of a Masters of Design Methods.
I met Jon briefly at the Design Strategy conference a few weeks ago and we talked about the need for marketers to better understand a design philosophy that blends a comprehensive understanding of both business and human behavior. Sadly—I rarely see marketers attend these types of events, though occasionally they'll get invited to speak at them.
Jon also played a role on the Harley-Davidson widget—which I still feel is a great example of how a brand can distribute it's content on the Web in an engaging fashion. So check it out—at the very least, you might get a virtual crash course in "design thinking".
