I have to hand it to the folks at CoBrandit who did a great job of interviewing a bunch of us at the Forrester Consumer Forum a few weeks ago. But when I came across this Widget, it really made an impression on me. In one simple interface, you can view video clips of Charlene Li, Josh Bernoff, ZeFrank, Richard Edelman, Jeremiah Owyang, Misha Cornes and yes--me among others. It's so easy to use and of course optimized for blogs, sites, and social networks like Myspace etc. Really impressive. Here's the long and short of it--if you're going to produce content in any future effort, you MUST have a distribution strategy that factors in a healthy mix of RSS, widgets and support for multiple digital touch points and networks. Well, you don't have to--but more people will probably see your content if you do. And I'm guessing that's a good thing.