This Just In:
Publicis Digital has a blog. And apparently digital bootcamps too.
Tim McAlpine offers an interesting POV:
"I think many of the very large digital agencies are stuck in guarding the dynasties that they created in Web 1.0. Unless you are immersed in and actively participating in social media how can you really advise clients? You have the bias of the 'pet rock' comment above clouding your vision.
It's all about control. Blogging is about giving up control to conversation. Look at the popularity of Facebook, MySpace, YouTube, et al - the social web is taking over and this is hard to handle for the mega consultancies and, especially, the multi-national advertising agencies.
We are a small specialized credit union marketing agency that has a blog (http://www.currencymarketing.ca/blog). Blogging forces you to refine what you believe in and gives clients and peers a peek into the heart and soul of your firm.
I would take conversation and community over Flash and glitz anyday".
Take the poll
On the heels of Forrester's consumer Forum, Karl Long penned an excellent blog post on the state of the digital agency blogs. He included a few interesting insights including what came up in his blog searches on Google.
"Searching for Agency.com and blog produces a slideshow suggesting agency.com should start a blog But no sign of the Agency.com blog yet (any agency.com’ers blogging let me know)."
"A search for Sapient blogs produces an unfortunate quote from their CTO in 2005 which characterizes blogs as the equivalent of the Pet Rock:
Ben Gaucherin, the CTO in question, says blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock"