I originally wrote the "4 C's of blogging" back in June of 2006. I expanded upon them in my "Conversation By Design" presentation and most recently referenced them in an interview with Crains. So I thought it might be a good idea to put together a post with the highlights for what it takes to create a great blog experience (in my opinion). They are:
Anyway, that's what's worked for me. And the tactics evolve—for example, I use Twitter these days for keeping up with my community. So what works for you?