The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Thursday, December 06, 2007

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Listed below are links to weblogs that reference A Moment of Truth for Digital Agencies:

» Got Brand? Digital Agencies Have A Challenge Ahead from The Client Side Blog with Michael Seaton
Here we go. Ad Age reports that digital agencies have not yet done the required work to claim any sort of prowess in the area of leading brand strategy. The article states: "Increasingly marketers are realizing that [offline and online]... [Read More]

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