In the last 4 months I've seen nearly everyone I know flock to Facebook. They are now actively participating in a form of Social Media. But almost none of them are blogging. That's because blogging requires entirely different investments and commitments. Providing a steady stream of valuable content is one of the most difficult things an individual or company can do in this space.
When starting a blog, the first thing you must realize is that a gap exists between you and the community you wish to engage. In order to bridge that gap and you must first provide value and then act as both facilitator and curator. One of the reasons I wrote the incomplete "Thankful Experiences" post on Experience Matters was to proactively bridge the gap. Nearly 90 comments later—the blog had nudged the needle closer to not only providing value, but doing it in a personal, meaningful and conversational way.
If you're new to blogging and want to make meaningful connections with the community you are cultivating—think about ways you can bridge that gap. It's hard work. But worth it.