Several years ago, I created a holiday slideshow of our family utilizing some basic skills in Flash and multimedia. when CM's Chicago team showed me the holiday greeting they did for P&G, it not only took me back, but made me realize that we're all prosumers now.
Being a prosumer means we're part consumer and part producer. We don't have to passively watch TV ads, we can make our own. The original spot that was done for Pampers was hugely popular and now you can customize it and share it with friends and family without ever having to learn Flash or Photoshop. Happy co-creating.