"Design is also traditionally about collaboration and integration.
Working with other people across what we call silos these days and
integrating information to solve problems has always been a strong suit
of design. Now, with the growth of social networks and collaborative
innovation, design is ever more powerful. I would argue that the rise
of social networks, which combine both user-generated content and
user-focussed organization, is a major force today for the new
centrality of design in business culture."