The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Thursday, January 31, 2008


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» After The Click from Marketing & Strategy Innovation Blog
by: David Armano "...Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don't link to anything. While traditional media brands are still powerful chan... [Read More]

» Measuring What Matters: A Lesson from Go Daddy from [ paul isakson ]
An article on yesterday reports that Go Daddy is bragging about the record web traffic the Exposure ad drove to their site during and after the game. My reaction: A) I'm not surprised. B) Who cares. Who cares how many eyeballs the... [Read More]


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