1. Personality is just as important as policy.
2. It's better to believe in something vs. everything.
3. Words do matter. The delivery of them matters even more.
4. Positive trumps negative.
5. Authenticity is hard to fake but easy to harness.
6. Leadership trumps politics.
7. The internet isn't a channel, it's THE channel.
8. Influence is contagious—so is hope.
9. You can't force people to like you.
10. Anything is possible.