Interaction 08 Videos

So here's a video of my talk at Interaction 08

...And here's why you should watch it:

“There has been a change in what we’re being asked to produce for clients,” says MRM Worldwide CEO Alastair Duncan. “Agencies that have been traditional website builders are finding they can move into web applications.”

Advertising isn’t just about communications messages,” agrees John Owen, planning director at Dare. “It’s also about being useful. Nike+ is a perfect example of that.”
Top 100 Interactive Agencies

You're a smart group—so go ahead and connect the dots.  And be sure to watch the other Interaction 08 videos as they are excellent.