Here's The Future of Advertising. Now Go Do it.

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Stop what you are doing and check out Paul Isakson's excellent sideshow which nearly perfectly captures the change that many Ad guys & gals are no doubt feeling both in traditional, tradigital and digital shops.  And clients too by the way.  Paul also gives My Vegas a shout out on slide 67.  This is worth looking at, sharing and bookmarking.  Oh yeah, and thrown in a ubiquitous social bookmark for good measure.  ;-)

Now comes the hard part.  Executing against what Paul has synthesized for us.  A wise man once said:

"A big idea without execution is like a Ferrari with flat tires"

Time to inflate the wheels, put some fuel in the tank and burn rubber.

Comments

[Chris Brogan...]

Thanks for sharing this. Just as I'm getting into the groove of thinking conversation and relationships are the thing. I think experiences+relationships are the thing. Meaning, we want to have an experience (like playing the Wii), and then we want a relationship (or many).

Got my head moving, sir. Thank you!

[David Armano]

Chris—I'd say experience, meaningful interactions and relationships have always been the thing!

Some things don't change. :-)

Keep those gears turning.

[paul isakson]

Wow. I'm extremely humbled and flattered, David. Thank you. L+E is a big contributor to the inspiration behind this, so thank you for that as well.

I whole-heartedly agree. The tires need air and the tank should be filled-up with high-octane fuel.

With many of us pushing in this direction, I am hopeful that we'll get there sooner than later.

Thank you again.

[Robert H]

Very strong presentation David. Sharp approach to branding and building a experience.

[Jack Gallivan]

Very inspiring! Thanks for sharing.

[Kate]

Kick ass presentation! Thanks for sharing.

[jason]

Be human. And use interactive media to scale.

[David Cushman]

am I the only one who doesn't get to see the display. Slideshare seems to struggle as soon as a big finger points...

[Michael]

Intelligent, fluid and simple presentation! There are all thing I've followed over the past couple of years but you put all the pieces together to make it so clear. Kudos and thank you!

[kjbro0me]

Hi David.

Would you mind defining "tradigital"?

My immediate take on it was digital companies that are still playing the 1.0 web game and haven't yet discovered that it's a 2.0 world.

Which suggests another term: transdigital: agencies that are in the process of changing from traditional to digital. : )

[arvino]

Interesting post David. Very useful too. It captures the heart and essence of the capability and potential of new media. Thanks so much for sharing.

If I try to summarize, probably, it could all be said like this:

1. Great product peak people interest and curiosity, it trigger people to emotionally respond.

2. New media provide people with facility and new capability to express and share their feel across. (After all, people and information are all interconnected each other these days).

3. When (1)+(2) happen in combination, the information, interaction and interconnection that happen get amplified across various channel, it cascade up and down, right and left through the medium, producing some of the biggest brand and marketing experience buzz that the world never experience before -- nor thought possible.

Very inspiring post indeed. Very beautifully and timely crafted too. Thanks so much again for sharing.

- Arvino

[Christina Tierney]

AMEN! Excellent Post. So Glad I found you! One More Fantastic Resource...

[Adam Kmiec]

The highlight of the deck is Jeff Benjamin's quote slide. I find it funny that what he says doesn't seem to be what CP+B is actually doing.