"The issue of “the cobblers children” is a very real one for any organization, especially those who make money by aligning talent to client work. How can we service clients to the best of our abilities while making sure we don’t neglect our own development? There are a few examples that I always like to use whenever I get into discussion of this topic. Like many of you I’m sure, I am a big fan of IDEO’s method cards. Not only are they helpful and convenient, but in fact they are a brilliant marketing tactic. Yes, marketing.
The best marketing is when
it doesn’t feel like it—which is why IDEO’s cards are so remarkable.
They provide value while positioning the company as a thought leader.
In my mind, this was the equivalent of the cobbler saying—”it’s time to make some shoes for myself“. And everyone including themselves benefits in the process."
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