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David Armano is VP of Experience Design with Critical Mass,
a professional services firm with a sweet spot for creating outstanding experiences. This is his personal blog where he shares
thoughts + opinions that are solely his own. Logic+Emotion exists at
the intersection of business + experience
design—where passive consumers become active participants.
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« Form + Function: Advertising Gets Serious About "Useful" | Main | The Age of Improvisation »
Monday, March 10, 2008
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Love it.
Here's a related tidbit to mull over: The connection/overlap/conflict between traditional Marketing and experience design (or particularly as Morrissey refers to it "digital design").
This came to mind as I was just listening to an older Oracle presentation on Peppers & Rogers site, where they were talking about online billing and how one customer was leveraging a conversion to online billing through environmental messaging.
Let's add to that perspective the fact that recently Bank of America promoted their eCommerce director of Marketing to their overall director of Marketing (don't quote me on the facts here), and there was some shakin' goin' on to transition to a different way of doing business.
Posted by: Paula Thornton | Monday, March 10, 2008 at 06:58 PM
Nice Slide, but thats a nasty colour!
Posted by: Ben Arent | Monday, March 10, 2008 at 07:20 PM
You got my mind racing with this one David!
Always good to get a swift whack on the side of the head by visiting Logic + Emotion.
Keep creating...a story worth repeating,
Mike
Posted by: Michael Wagner | Monday, March 10, 2008 at 09:18 PM
Bingo. I would like to add product and environment design into the mix as well. Without a solid understanding of the user experience, nether can succeed.
Posted by: Jon King | Tuesday, March 11, 2008 at 10:08 AM
What do you forsee or believe will be key multidisciplinary skills and talents? Anything particularly new from say, 2 years ago? Or currently?
Posted by: Courtney Kuehn | Wednesday, March 12, 2008 at 07:15 PM