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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own. Logic+Emotion exists at the intersection of business, design + the social web. View blog authorityCategories
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Thursday, April 17, 2008
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» Killing Cows + Jumping Sharks from Marketing & Strategy Innovation Blog
by: David ArmanoSometimes taking risks means risking both.Original Post: http://darmano.typepad.com/logic_emotion/2008/04/killing-cows-ju.html... [Read More]
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You can make a nice steak out of a cow and a shark... but if you aren't careful, the shark can make a steak out of you.
Posted by: Ike | Thursday, April 17, 2008 at 11:50 PM
Ain't that the truth Ike!
Posted by: David Armano | Thursday, April 17, 2008 at 11:51 PM
Sounds like a great chinese meal - Mongolian Beef and Shark Fin soup goes nicely with some rice.
Posted by: dave | Friday, April 18, 2008 at 12:19 AM
Brilliant.
(Nothing to add, just wanted to throw some praise your way.)
Posted by: Chris Wexler | Friday, April 18, 2008 at 08:25 AM
Nice marriage of two concepts.
Two questions.
1) what does the sliding "RISK" area signify? (Does it mean that if you're not slaying sacred cows, then you're not taking risks?) Is there a simpler way of expressing this idea that's consistent with your chart concept?
2) What does the "//" in ©David//Armano mean?
------------------
Other thought: in an earlier 1980s edition of my book "A Whack on the Side of the Head," I used the term "Slay A Sacred Cow" for challenging the rules. Back then, it was fresh and alive. Now, it seems like the term has "jumped the shark" on its way to cliche-dom.
Posted by: Roger von Oech | Friday, April 18, 2008 at 10:17 AM
Simple, powerful visualization of a complicated concept.
David, mind if I call it "Surf n Turf?"
bb
Posted by: betaBonnie | Friday, April 18, 2008 at 10:48 AM
Roger,
Thanks for the thoughts. I do think there is a better way to visualize this. But doing that feels like work. I don't want the blog to feel line work.
PS where did the term originate "slay a sacred cow" originate? What are the roots? Seems like it's been around for a long time. But I love how you reference it in your work.
And if it has jumped the shark, it had a good run.
@beta bonnie, surf and turf is brilliant. I'm hungry now.
Posted by: David Armano | Friday, April 18, 2008 at 11:01 AM
DA: "where did the term originate "slay a sacred cow" originate?"
I'm sure it goes way back. The first time I heard it in a marketing sense was in 1984 in Cincinnati when a Procter & Gamble VP said to me: "Sacred Cows Make Great Steaks."
"Indeed, so," I replied and I wrote it down.
Posted by: Roger von Oech | Friday, April 18, 2008 at 11:09 AM
Roger, I can't speak for the eternal origin, but David and I are in the middle of a riff-off: http://occamsrazr.com/2008/04/17/sacred-cows/
Posted by: Ike | Friday, April 18, 2008 at 11:24 AM
nothing
Posted by: mohammed | Monday, May 12, 2008 at 05:43 AM