Thought of the Day

Are your marketing initiatives insight led or trend driven?

Comments

[FireStarter]

What bothers me so much about a lot of the people who are just jumping on the bandwagon of all these services is they don't bother thinking of how or if they will actually make a difference in their marketing effort.

Sure a flickr account is cool, but how are you going to use it so people actually see it, use it, and the marketing effort benefits from it.

Sharing photos for simple sharing sake is great and all but probably not worth the salary of the person who is updating it.

[Bill Gammell]

Brilliant! Thanks for taking the time to put this together.

(Now, if I could only get the person on the other end of the speaker not to sound like the adults on Charlie Brown.)

[Sean]

Being one of the folks who actually created the "Happy Meal 2.0" for Europe, I'd say yes - it's definitely insight driven. There are a lot of people out there building mediocre apps as part of the "web 2.0" trend, but I'd consider it useful R&D.

One of the problems we have as an emergent industry is that R&D is open for observation - so failures are available to criticism from the peanut gallery - those who sit around blogging and never actually playing.

Happy Meal 2.0, however, was - and is (one week left until it's done) - an incredible success! So hooray for all involved, and let's keep pushing the envelope.

[Sean]

(Obviously wouldn't consider you guys peanut gallery - CM does kickass work - mainly mean that there's a large group of people who snipe)

[David Armano]

Sean,

Happy Meal 2.0 is figuratively speaking.