The more I connect with people who identify themselves with all things "2.0", the more I wonder—what did we all do before "social media"? The thing is, that it's absolutely fine to be providing a service where lots of people need help figuring things out, but as I look at business cards and meet and greet—it tells me little about what's really your core passion. Or even simply where you came from.
I'm terribly excited by the mainstreaming of social networks. I consider it to be THE innovation of our time. It has global implications—it's significant. It's transforming how we connect, relate and even do business. And it has downsides too. But I have to ask, are we losing ourselves to the word social? And if we are, what's next?
What did we do before "social" became such a desirable word to be attached to? Were we writers, analysts, designers, etc? Maybe before starting that blog—you dreamed of doing something that never even included thew word social in it. What did we really care about before "social" entered our vocabularies. It's worth thinking about if nothing other than this perspective. What we did before "social media" took over tells us a lot about the things we care about and what abilities and skills we have to draw from. These are the things that help define what we do—more so than "social media". So if I run into you at a future event—don't be surprised if I ask you what you did before social media rocked your world. It'll make for an even better conversation.
Before I went social, I was a "creative director". What did you do?