The Fine Print

David Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.  

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Tuesday, June 10, 2008


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» The Internet is an InfluenceMultiplier from SmoothSpan Blog
After reading David Armanos post Brands + Amplification = Influence, I was reminded of the military concept force multiplier.  A force multiplier is a combination of technology, intense training, organization, or a combination of ... [Read More]

» Can B2B Marketing from bizsolutionsplus Featuring Solutions to Grow Your Business
Yesterday (June 10), I had the great privilege of sitting on a panel with really smart folks at MarketingProfs B2B Forum. We addressed the question: Is Social Media more difficult in B2B than B2C? The panel was moderated by Paul Dunay and featuring pan... [Read More]


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