Just caught wind that Dan Saffer author of Designing for Interaction and former Experience Design Director at Adaptive Path is carving out his own path with a new shop called Kicker. Here's how it's positioned:
" We do interaction-infused product design for:
consumer electronics / appliances
kiosks and touchscreens / toys / robots
interactive environments / responsive objects
mobile and medical devicesWe combine expertise in industrial, visual, and interaction design
to create innovative products that are as pleasing to use
as they are to look at and hold.KICKER. [KIK-er] noun. 1. One who kicks. 2. An unexpected twist. 3. In poker, a high-value card used
as a tie-breaker. 4. In football, the player who drills it though the uprights when the game is on the line.
5. In extreme sports, a ramp used to launch off of. 6. In design, a brief phrase or sentence lead-in
to a story or chapter. 7. In product design, a consulting firm that smashes through convention."
Best of luck to Dan who is is a fantastic contributer to the field of interaction/experience design. Dan will also be speaking at agency R/GA in NYC on September 17th. I'd suggest you go if you can make it.
