I'll be joining some amazing speakers at IDEA 2008 held in Chicago on October 7-8. The conference will include the following:
Jesse James Garrett - Adaptive Path
Jason Fried - 37 Signals
Aradhana Goel - IDEO
Dave Gray - Xplane
Bill DeRouchey - Ziba Design
Andrew Hinton - Vanguard
The role of all types of designers is being grappled with by many organizations. I recently recieved a heads up from (former) Forrester Analyst Kerry Bodine who announced that she'll be leaving Forrester to build an experience design practice at advertising agency Hill | Holliday. I am not suprised at all by moves like this as I've been talking about convergence for some time. Marketing, design and "branding" are on a violent collision course as communications, experience and messaging become indistigusible to the average customer/user. It's going to get interesting to say the least. Hope to see you at IDEA.