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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

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Friday, August 29, 2008

Memo From A "Mad Man"

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When "Mad Men's" characters arrived on the scene the program's creators moved to have the "unofficial effort" shut down. After thinking about how to analyze this latest example of how the internet creates it's own rules, I decided that the creators "We Are Sterling Cooper" have said it best. Maybe you should take people like them more seriously.

"Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together."

Sometimes it's worth listening to a mad man.

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David, listening to madmen is always worthwhile.

best,
bonnieL

Mr. Armano,

Thank you so much for handing out my memo to others and for pinning it to your bulletin board here, err, umm, 'blog'. That's a funny word, by the by.

It's the work of a lowly Mailroom Clerk, but it's from my heart. I'm glad you enjoyed it.

I liked the content on this site. Would like to visit again. http://www.aamarbangla.com

Love it. Also means that either as a company or as the marketing 'company of record' trolling for brand voices is a critical full-time job :)

also nice to see david o - boss - getting in on the act to lure some of the folk across. http://interactivemarketingtrends.blogspot.com/2008/08/mad-men-invade-twitter.html
g

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