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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own.  Logic+Emotion exists at the intersection of business, design + the social web.

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Sunday, August 24, 2008

Micro-Interactions at SXSW

Picture_146
I'm hoping to bring the gospel of micro-interactions (vs. advertising) to SXSW, but will need your help if you'd like to see me there.  If that sounds good to you, vote here.

Lots of other great panels as well.  Here's a few you should look at.
Convincing With Pictures, Dan Roam
Start Small, Stay Small, Jeffrey Zeldman

Being a UX team of one, Leah Buley
Friendship is Dead, Russ Unger
From the Roman Agora to the Mobile Web, Chris Carfi
Making Whuffie, Tara Hunt
Is the Mouse Dead Yet?, Chris Bernard

Embracing Your Customer Evangelists, Mack Collier
Curiosity Marketing, Rohit Bhargava
Your Brand is Not My Friend, Alan Wolk

There are many more—too many to mention, if you have a panel that you'd like to get some exposure to, please leave a link in the comment section here and I promise to get it out on Twitter. Hope to see you in Austin!

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David, good luck with your panel. Thanks for the short list (the long one is mind boggling) and your kind offer... we're putting together a panel entitled "Manners for the Modern Brand" with Valeria Maltoni and the people at Hello Viking. Here's the link for the synopsis and voting...
http://panelpicker.sxsw.com/ideas/view/2052

I didn't submit these, but they were developed with my help and I fully support them:

From Blog to Book Deal: How-To
http://icanhaz.com/blogbook

User-Interpreted TOSes: Who Defines the Fine Print?
http://icanhaz.com/tos

Submitted these-- I am thinking of wearing a crazy old man costume for my Old Man Nielson one!!!

Old Man Nielson Vs. New Market Research http://tinyurl.com/64qlab

and

Chat Stew: a recipe for customer driven e-commerce
http://tinyurl.com/6r8yco

We (Brains on Fire) have submitted our own Geno Church: Offline Isn't Dead - How to Integrate Online Strategies... Studies show 92 percent of word of mouth branding happen offline. Yet many companies focus on attracting customers online. How can companies work to integrate offline strategy to support online efforts? This discussion will highlight brands that have successfully integrated customers online and offline and give tips on how to recognize fan engagement opportunities.

http://tinyurl.com/0

David, thank you for your kind offer. I am offering a panel on Discovery-Driven Growth: Breakthrough Innovation Management.

Sorry, hit "post" prematurely!

David, thank you for your kind offer. I am offering a panel on Discovery-Driven Growth: Breakthrough Innovation Management.
DIVX. Iridium. Pets.com. Expensive flops, conventionally planned. What’s needed are radically different disciplines for managing pioneering projects. Discovery Driven Growth will be core to successful innovation in the future, according to guru Clayton Christensen. I’ll show how it works for entrepreneurial ventures in companies such as Nokia and for startups.
Link: http://tinyurl.com/6bymx6

Thanks everyone. I've been putting the links out on Twitter. Keep them coming.

Hey David,

I'm a big fan of your blog. Thanks for the opportunity to share my SXSW idea.

My presentation is titled "Why Gen-Y Won't Friend Your Brand". I will be proposing next-generational social media marketing tactics that work specifically for Gen Y.

Here's the URL: http://bit.ly/96hZx

Thanks for sharing the micro-interaction gospel, David. Here's an idea that my friend Ric Ewing and I proposed for SxSW 2009... I'm sure some of our examples will show how micro-interactions (which can be random in behavior) can be aggregated and visualized.

Randomize This! Exploiting Chance in Interactive Experiences
http://panelpicker.sxsw.com/ideas/view/1588

Web sites with exploratory interfaces depend on randomness and just-in-time processing to delight users. We'll walk through a range of Web sites and applications that exploit randomness, then get technical by revealing the inner workings and implementation of randomness in Web technologies as well as the math that makes it sing.

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