Lots of other great panels as well. Here's a few you should look at.
Convincing With Pictures, Dan Roam
Start Small, Stay Small, Jeffrey Zeldman
Being a UX team of one, Leah Buley
Friendship is Dead, Russ Unger
From the Roman Agora to the Mobile Web, Chris Carfi
Making Whuffie, Tara Hunt
Is the Mouse Dead Yet?, Chris Bernard
Embracing Your Customer Evangelists, Mack Collier
Curiosity Marketing, Rohit Bhargava
Your Brand is Not My Friend, Alan Wolk
There are many more—too many to mention, if you have a panel that you'd like to get some exposure to, please leave a link in the comment section here and I promise to get it out on Twitter. Hope to see you in Austin!